LVS

Is your next tradeshow just around the corner? Here are five last minute tips to help ensure your next event measures up to your expectations:

1. Your Elevator Pitch – Can you and your conference staff consistently answer the question: “What does your company do” in two sentences? If not, spend some time before the show working on a compact message about you. Then make sure you share it with your staff.
2. Invite Your Clients & Prospects – It’s not too late. Email your customers and prospects and offer them a free exhibit pass (click here to download a LTWC Exhibits Only Pass). This is an excellent opportunity to meet your folks face-to-face…and a busy booth attracts more visitors.
3. Have a Plan – Decide now, if you haven’t already, the results you can reasonably expect to achieve. For example, if you want 35 new prospects identify the busiest traffic periods and staff accordingly.
4. Be Interested – You’ll never attract prospects if you’re behind a table, checking your email. This is not a prison sentence. Be open and approachable, and even though your feet are killing you, smile and keep standing
5. Start Following-up on your Leads NOW – Plan your follow-up strategy before the show starts. What is your post show message to new contacts? How will you reach them? Create a draft of your post-show communication before the event starts. Identify a staff member who will be responsible for lead management. know how you’ll get all those new contacts into your CRM. After all, you paid for them.

Contact LVS today if you would like to learn more about maximizing your presence at tradeshows or to learn more about:

• Legal Vendor strategies for the remainder of 2010 and 2011

• Leveraging Social Media to build market credibility and expand your market presence

• Creating more robust legal vendor sales programs at your company

Cathy Kenton chairs the LVS Legal Vendor Services Group.

Click here for a printable download.