Marketing

Understanding the legal purchasing process, differentiating your products and services, and reaching the proper segment of the legal market are critical to your success.

LVS helps you succeed by developing sound, proven strategies for industry veterans and newcomers alike. Strategies, plans, and budgets are driven by outlining goals and constantly measuring results.

Strategic Planning & Budgeting

Evaluate positioning and tactics. Conduct competitive analysis. Develop creative marketing strategies and tactics designed to increase revenues, market share, and brand awareness.

Branding, Rebranding & Positioning

Develop identity and branding strategies through analysis of unique marketing opportunities. Build identity campaigns based on market differentiation and customer needs.

Customer Feedback

Develop objective data on your company, your people, and your products through one-on-one client interviews, focus groups, surveys, and related tactics to measure customer perceptions.

Customer-Organization Analysis

Evaluate internal perceptions of your company against market realities. Develop strategies to align your organization to strengthen how you are perceived in the market.

Lead Generation Programs

Develop strategic lead generation programs utilizing print, web, and direct mail resources. Create tracking systems to monitor results and measure ROI.

Web Site Development & Internet Marketing

Create a compelling website to use as the foundation for implementing integrated internet marketing strategies and lead generation activities.

Social Media Strategies & Marketing

Build customized social media strategies, plans, and budgets using proven tactics and delivering measurable ROI.

Direct Marketing

Complete tactical services including graphic design, media planning, presentation development, collateral creation, and event planning (special events, conferences, and web events).

Public Relations

Develop a goal-oriented public relations strategy integrating press releases, articles, case studies, interviews, and speaking opportunities.

Media Consulting

Maximize online and print expenditures by identifying appropriate vehicles that reach targeted market segments. Develop appropriate tracking and analysis reports to measure success.