Marketing

As the legal industry matures, the audiences you are trying to reach are increasingly sophisticated and segmented. It is more important now than ever to clearly define your value and develop consistent, ongoing strategies to stay top-of-mind with your members.

Market Research

Reduce guesswork using focus groups client feedback and competitive intelligence to understand your audiences before investing time and money into your marketing efforts. In addition to strategic planning, LVS uses market research as the foundation for branding initiatives, key account targeting and client team programs.

Messaging/Brand Positioning

Clarify your value proposition to members and develop a messaging platform that can be integrated throughout marketing communications and incorporated into business development activities.

Direct Marketing

Reach existing and prospective members in a consistent, ongoing manner. Develop community outreach programs, establish your association as a thought leader, incorporate “drip” marketing tactics, and leverage online marketing and social media strategies.

Media Consulting

Maximize the value of your published products to attract new members and increase revenue generation.

Association Communications

Develop more effective communications to meet the needs of disparate audiences. LVS works with you to create compelling board presentations, annual reports, and communication programs.