LVS

Bob began his publishing career with the American Hospital Association as Director of Marketing where he was soon promoted to Regional Sales Director and achieved record sales for a single territory that has never been exceeded. He later joined a B-to-B publisher where, in a severely declining marketplace, he increased market share over a two-year period. Bob then joined the American Bar Association (ABA) as National Sales Director in the Publishing Division where he increased sales by over ten percent per year for his entire tenure.

In 1994, Bob was promoted to Associate Publisher, ABA Journal—the premier publication of the ABA. The ABA Journal is the largest circulation magazine to lawyers and is the largest professional association magazine in the country. He developed excellent relations with legal vendors, publishers, and independent rep firms throughout the U.S. These relations included both large and small companies, legal specific and consumer product companies, and advertisers and their agencies. His reputation and recognition are widespread throughout the legal community.

Bob joined LVS in 2008 to assist legal vendors, associations, and publishers grow their business and develop professional sales strategies, research, marketing plans, and sales collateral materials.

Markets Served:

• Legal Vendors
• Legal Associations
• Law Firms

Articles:

“Making Media Budgets Work as Hard as You Do”, May 2009

“Seven Strategies for Marketing to Law Firms and Legal Departments in Difficult Economic Times”, February 2009