Debra Baker, Esq., helps providers of legal services and products drive revenue through the execution of client-focused business strategies. She serves as chair of the LVS Law Firm Services Group and is author of the blog Law Firm Transitions.
With more than 20 years experience working across the legal vertical, Debra incorporates a disciplined, cross-organizational approach to help clients grow their business. Her experience includes senior level marketing positions for both a Global 100 law firm and a leading e-discovery company. An award-winning legal journalist, she covered law practice management and ethics for the ABA Journal.
Debra’s in-depth experience working with law firm, legal technology, and corporate legal business models brings a multi-dimensional perspective to clients looking to better position their services and products. She has a proven record identifying new markets, targeting clients and building integrated marketing campaigns to generate leads and expand market share.
At LVS, Debra advises law firms and legal service providers on how to develop internal programs customized around the needs and expectations of existing clients. Her approach includes the use of financial modeling, market research, competitive intelligence, and client interviews to develop client relationship management programs with metrics built in to measure return on investment.
She is a member of the Illinois bar.
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