LVS

SAN DIEGO, CA –March 1, 2011 – Legal Vertical Strategies, LLC (LVS) today announced that legal marketing specialist, Gayle O’Connor, is joining the company. With more than 20 years of experience working in law firms and with legal vendors, O’Connor brings a wealth of industry knowledge and professional experience to LVS. A well-known speaker and writer in the legal community, she has been a contributor to LegalTech, ABA TECHSHOW, Online World, and the Special Libraries Association.

“We are excited to have Gayle join the team to help legal vendors achieve their marketing and business development goals. Her expertise and exceptional enthusiasm will be an asset to LVS,” said Cathy Kenton, Chair, Legal Vendor Services Group of LVS.

Gayle’s experience includes serving as the Director of Sales and Marketing for TutorPro, as well as  the Solutions Marketing Manager for Anacomp, where she focused her efforts on the award winning litigation support software, CaseLogistix, now owned by Thomson Reuters.  O’Connor has also donated her time and efforts to helping the Gulf Coast Legal Technology Center with the rebuilding of the post-Katrina legal community.

O’Connor’s work with LVS clients will include implementation of the new LVS Inbound Marketing program. The Inbound Marketing program is designed to help companies in achieving their marketing and business development objectives, using cost-effective tools, and delivering measurable results.